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August 2010 - Reinterpreted. Reperfected. Revealed. Broadway+, a beloved best by JSI, mixes style, design, function and technology all brought together in one series. Broadway+ allows an endless spectrum of possibilities from specification options to workspace requirements. Technology integration is seamless with cable access in workspace, kneespace and storage components and an optional fold down modesty panel for access to building power and data. Everything has a place using double height and mobile pedestal storage along with the convenient tool rail and accessories. Clean lines and minimalist aesthetics define Broadway+. |
Included are ten veneer finishes, five color finishes, two standard glass styles, and three metal finishes that take Broadway+ from playful to mature with option selection. It is available in Maple or Cherry veneer with five Satin Nickel pull options. A full range of coordinating conference and lounge pieces complete the series. DuraTex, Jasper Group’s low emission topcoat, completes the collection by significantly reducing hazardous formaldehyde gases. Design by the Jasper Group Design Team. |
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August 2010 - Contours. Comfort. Class. Protocol by JSI combines elegance with simplicity to create a stylish profile that complements workspaces of all kinds. Offered in management and executive height, it is ideal for both office and conference environments. Three arm styles redefine Protocol’s unique design, crossing the spectrum from traditional to contemporary. The solid wood top coordinates with workspace details or allows for personalization through custom engraving. |
Protocol includes swivel tilt and synchro tilt mechanisms, sliding seat depth adjustment, and a preset conference height setting. The plywood seat and back construction is contoured for lumbar support for extra comfort. Aluminum and nylon bases round out the option variety offered by Protocol. Designed by Mike Shields of id3 design. |
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May 2010 - Jasper Group and its brands, JSI, Community, and Klem are leaping forward with both feet. Whether or not you have seen us before, make sure we’re on your list this year. If for no other reason than to see the coordinated, signature styled attire by our very own, Mike Elliott. |
“We strived to achieve an industrial look that takes our visitors on a journey back to the nuts and bolts of making quality furniture built to stand the test of time. A walk through our showroom reminds one of the timeless beauty of furniture that is caringly hand-crafted,” said Ashley Werner, Director of Marketing. Looking through our front window you will see the bold new finish collection bringing a fresh twist to our classic Boston series, mirrored with colorful graphics accentuating the retro industrial theme telling our story. As you navigate through the long, narrow space, the center isle displays our refreshed JSI casegoods series. And whether you veer to the right or the left, you’ll see our breadth of offering by each brand. A glass enclosed private meeting space completes the showroom. |
We’ve been working really hard the past few months; we’ve been making some noise; and all the while having fun and showing some spunk. “Our presence at NeoCon is key in all that we are working to accomplish” stated Company President Mike Elliott. The overall atmosphere exudes both charm and excitement. With our distinctive personality, new branding, and six new products, you won’t want to miss the new exhibitor displaying in space 3-111. |
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February 2010 – VALUE. ATTITUDE. FLEXIBILITY. FOCUS. SOLUTIONS. INTEGRITY. Principles not just on paper, but principles that Jasper Group employees have lived by since opening their doors over 80 years ago. These same values provided the inspiration for the company’s new look. “We knew we needed a graphic representation of the attributes of our people, our business, our products, our philosophies. We wanted to communicate through our logos what people experience when they visit us in Jasper,” said Ashley Werner, Marketing Director. “From the fun atmosphere and energetic attitudes of our people to our uncompromising position on sustainable production and design, our new logos reflect the forward thinking value-centric way we operate.” |
While most companies have battled through this tough economy by cutting programs, eliminating jobs, and halting growth plans, Jasper Group with its family of brands, JSI, Community and Klem, has been busy building onto its strategy ways to become a total solutions provider for the furniture industry. As market momentum began to slow late in 2008, the company saw this as an opportune time to reorganize, realign, and come out strong. “We saw this incredible opportunity when maximizing the strengths of each brand to provide a complete package offering – a total solution with one seamless point of contact,” continued Werner. “To convey this, our graphics needed to visually relate so people know our brands are part of a whole.” |
Introducing JSI’s enhanced Broadway+ Collection
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More Broadway+ Casegoods…
